Construction Website Traffic That Doesn’t Cost You a Penny

In order for a construction website tо bе ѕuссеѕѕful, іt muѕt hаvе a соnѕtаnt flоw оf trаffіс. Yоu can offer the best ѕеrvісе іn thе wоrld, but іf реорlе do nоt fіnd your wеbѕіtе аnd dо nоt know it exists, your  website will nоt bе a ѕuссеѕѕ. You саn рау for wеbѕіtе traffic; there are many ѕеrvісеѕ thаt оffеr “guaranteed tаrgеtеd trаffіс”. However […]

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Construction Marketing – Joining the Chamber of Commerce

Are you a construction business owner looking for new ways to market your services? Why not use the power of your local Chamber of Commerce to market your business? If you haven’t discovered this great construction marketing venue, you may be missing out on an effective and low cost marketing technique. How can the Chamber of Commerce help your construction marketing efforts? […]

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10 Ways a Home Improvement Contractor Can Develop Customer Loyalty

As a home improvement contractor, you know all too well the importance of building a solid relationship based on trust with your customers. Customers who have trust in their contractors are less likely to shop around for a “better price” and more likely to refer your services out to other homeowners. Loyal clients will come back again and again for […]

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Four Hidden Risks That Can Cost Construction Contractors Money

Contractors and construction workers perform some of the most dangerous work there is – and they’re often competing on price with professionals who cut corners or skimp on quality to keep their costs low. While the temptation to operate a lean business to minimize short-term expenses may be significant, contractors should be aware that skipping essential protections (such as commercial […]

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Marketing a Home Improvement Contractor Business – The First Sale is to Yourself

Starting any new business is hard.  Especially when selling is involved.  So often home improvement contractors learn there craft by starting at the bottom and working their way up.  Most owners of home improvement and construction contracting companies have never taken any formal courses on marketing or selling.  While marketing a contractor business does have specialized concerns, the basics are […]

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How to Create A Strong Brand Identity On the Internet

Among the most critical mediums in running a thriving online business or creating an online marketing experience for your home improvement or construction business is to create a strong brand identity. It can be somewhat difficult to stand out on the Internet, especially if you have a lot of competition. To create this strong brand identity, it is crucial to build […]

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How a Construction Logo Can Help Your Image

Branding any construction business is a must if you want to succeed in such a competitive career. Your brand includes: a professional construction logo, your tagline, business cards, stationary and signage. The first step to an effective brand is your construction logo. You should make sure that your construction logo portrays a positive and lasting image. After all, you only have the opportunity […]

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How Much is Construction Marketing Services Worth?

You need to understand that there are no cost-free marketing methods. Some of the most wasteful company spending we’ve ever seen has been in the pursuit of “low-cost marketing.” Measuring your construction marketing efforts should never be based solely on cost, but instead on return. I’m sure your business has a marketing budget, and costs are important. But focusing too much on costs leads to costly […]

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Why Contractors Should Always Present Proposals On the Spot

There’s no doubt about it: the Internet is an amazing place. It’s where we go to keep up with world news, watch our favorite television shows and look at funny pictures of cats. We use it to interact instantly with friends and family through social media. What’s more, the Internet age has brought about previously unthinkable business innovations. As a […]

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