While truck wraps, and referral postcards will have a place in your construction marketing strategy for the foreseeable future, digital branding is becoming increasing important. You already know your customers are online, no matter what you’ve identified as your target demographic. If you haven’t already, it’s time to integrate a lead generating construction website, email, and social media into your overall construction marketing strategy. From small local businesses to national commercial contractors, construction companies are generating high value leads every day with effective Facebook and Twitter¬†targeting and a sound content strategy.
How to start your online Construction Marketing Strategy
Begin with simple online brand management. Make sure your company is listed correctly across all major review sites and is visible in Google and Facebook search. Encourage your customers to leave favorable reviews, as surveys say 90% of consumers trust peer review over traditional advertising. If you struggle, contact a reputation management agency, because this is critical to your success.
Next, identify your ideal audience and utilize Facebook to bring potential customers into your network. Through their ads manager, highly specific targeting is made simpler than ever. Provide valuable content to your fans, and they‚Äôll begin to interact and trust your brand.
Keep your website updated by adding a blog. Create weekly blog posts with helpful information. You can use do-it-yourself tips, advice on dealing with contractors in general, and news from your local community to position yourself as a local leader in your industry.
Using this basic construction marketing strategy should help your business gain new customers now and well into¬†the future.
Where to go next
The every day challenges of running a construction or home improvement business can keep you busy. ¬†Just as you would recommend that your customers¬†call a professional instead of trying to tackle a project themself, you should also turn to the help of a professional online marketing company. ¬†Contractor Marketing Solutions¬†specializes in creating lead generating websites and online marketing promotions for home improvement and construction contractors.
If you need help with your online marketing strategy or would like to discuss this topic further, contact¬†us at (877) 244-0434. ¬†We’ll be happy to answer any questions you may¬†have.