Mourning the Yellow Pages- Where to Turn To Next
Borrel Associates recently reported that local business spending on printed Yellow Pages ads is about to plummet by at least five billion United States dollars over the next five years.
You already know why- nobody you know uses the Yellow Pages anymore, except for a few who do not know how to use a computer or prefer to find their local services in the print. Naturally, the potency of Yellow Pages advertising just isn’t what it used to be.
If you are already depending on the Yellow Pages for advertising, where can you go to make sure that you keep your home improvement business going and catch the attention of local consumers?
If you have not already, you have to get on the Internet. You need to make sure people find you when they search on-line for products or services like yours. This was a no-brainer if you were starting your business website just a decade ago. You could get a flood of visits with even a poorly designed website, without any advertising. However, there is still hope. With just a little work and effort, you can make sure local home owners find you.
Search engines are the number one way for customers to find services like yours on the Internet. With the help of Google, Yahoo, Bing, etc, you can be one of the first results. However, there are a few tricks you need to learn to be one of the first results when a potential local home owner searches for your home improvement service.
But just how can you assure that your website will come up first, or close to it? Skills to do this are called “Search Engine Optimization,” or SEO for short.
Search Engine Optimization is when you take special steps to make sure that your website comes up top when your potential consumer searches for a service or business that is similar to yours. With a little research and some hard work, you really can achieve this. You will also have to maintain it, and it will not happen overnight. It is achievable, and it can be done.
Now is the best time for you to kick your business in the butt and get it to the top in search engines. Many of your competitor home improvement business’ have not taken advantage of SEO, but you can be the first in your area.
As it can be seen, people are no longer reaching for the Yellow Pages when it comes to looking for local business and services nearby. They are looking to search engines for quick access to websites, contact information, and phone numbers for their local businesses. How will you rank?